SOBRE Y CONCEPTO DE MARCA:
Lumen Business Partners es una empresa dedicada a la gestión del talento humano que busca consolidarse dentro del mercado tanto nacional como internacional. No solo se especializan en la selección de personal altamente calificados, sino que además realizan capacitaciones en liderazgo y en habilidades especificas, con el firme propósito de desarrollar en las personas sus máximas capacidades para que estas terminen siendo sus mejores versiones.
Precisamente de esta última premisa nace el concepto de marca: “Desarrollarte para que seas tu mejor versión”, el concepto desarrollado es: “Crecemos juntos”, porque nos parece importante que Lumen sea una empresa que destaque del resto precisamente por su calidad humana, por el valor que le aporta a sus clientes y a sus postulados. Nos parece importante que Lumen Business Partner puede generar en el otro una sensación de confianza, de credibilidad, de bienestar, que sea una empresa con la que todos deseen trabajar porque transmite además una vibra de confort. Hacer de Lumen, al menos visualmente hablando, una utopía en el que todos deseen trabajar.
Un concepto no solamente humano y cercano, sino que permite además mostrar a la empresa como una que se preocupa por la calidad y bienestar de cada talento humano, permite mostrar a Lumen como una empresa que se dedica a avocar a cumplir no solo su propósito sino el
de cada uno de sus clientes.
ABOUT AND BRAND CONCEPT:
Lumen Business Partners is a company dedicated to human talent management that seeks to consolidate itself within both the national and international market. Not only do they specialize in the selection of highly qualified personnel, but they also carry out training in leadership and specific skills, with the firm purpose of developing people's maximum capabilities so that they end up being their best versions.
Precisely from this last premise, the brand concept born is: “Develop yourself so that you are your best version”, the concept developed is: “We grow together”, because it seems important to us that Lumen is a company that stands out from the rest precisely because its human quality, for the value it brings to its clients and its postulates. It seems important to us that Lumen Business Partner can generate in others a feeling of trust, credibility, well-being, that it is a company that everyone wants to work with because it also transmits a vibe of comfort. Make Lumen, at least visually speaking, a utopia in which everyone wants to work.
A concept that is not only human and close, but also allows us to show the company as one that cares about the quality and well-being of each human talent, allows us to show Lumen as a company that is dedicated to fulfilling not only its purpose but that of each of its clients.
